Five Pillars | Harte Hanks


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WE’RE BRINGING THE HUMAN BACK

We’re changing the game of customer engagement to help you win attention, build trust and earn loyalty in an ever-adapting marketing world.

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GAME CHANGED

Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore.

Customers are calling the shots. If marketing is going to have any chance at success, it must be delivering value to the consumer â€” helping to solve the problems this person has set out to solve, in the moment they need to be solved. This goes beyond one-to-one marketing. Every interaction an individual has with a brand must deliver value.

The way to make that happen is to bring the human back to marketing. To speak to each individual contextually, in the moment. We’re making it happen with our five pillars of best-in-class marketing philosophy.

HOW WE’RE DOING IT

Getting to the heart of what makes people tick, their context and the way they want to buy empowers you to market to them on a hyper-personalized level. Because when you interact with people in ways that support them rather than interrupt them, your brand stays in their mind and earns their loyalty.

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DISCOVER THE FIVE PILLARS

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THE FIVE PILLARS OF BEST-IN-CLASS MARKETING

Marrying insight with intuition, our five pillars of best-in-class marketing philosophy will uncover your buyer’s signals and empower you to market the human way – at scale.

Understand where the biggest opportunities exist to focus marketing, persona and content efforts.

Understand the context for why your customers will purchase your products if you want to create content that motivates them to act.

It is important for marketers to see that there are two benefits from knowing the buyer's journey. You can spend your money more effectively, and you can avoid irritating or losing customers.

Every interaction should deliver value to the customer and should be measured on its ability to do so.

The correct data and marketing technology ecosystem is what ultimately allows human marketing at scale. It allows us to detect and respond to the buyer's human cues, even when they're happening in a digital environment.

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Say hello to human marketing. Let's talk.