The Technology Email Database from Harte-Hanks features more than 650,000 email addresses and is the only permission-based email fulfillment source in the technology space compiled via phone interviews. You receive unprecedented targeting ability with the use of more than 350 technology and demographic selectors from the CiTDB as well as the latest in email delivery and tracking capabilities.

BUILDING THE DATABASE
Email addresses are collected during the 60,000 monthly telephone interviews completed by Harte-Hanks to update and build the CiTDB. From this, a master database of all the contacts in the CiTDB with a valid email address is created. Utilizing the technology and demographic components of the CiTDB, clients are able to select contacts and create the most targeted lists of email addresses available in the technology space.

OUR POSITION ON PRIVACY
The privacy of the contacts in the Technology Email Database is of the utmost importance. Harte-Hanks employs a variety of strategies to protect this privacy including:

• Every email message contains three ways for contacts to opt-out of the file.
• All campaigns are sent to contacts by Harte-Hanks on behalf of their clients. Contacts always know where messages originate.
• Contacts are never targeted more than 6 times a month, significantly reducing the stress on the file.
• All email messages are reviewed to ensure for business-appropriate content.

BUILDING YOUR CAMPAIGN
Successful e-marketing is more than sending out a simple promotional message to a list of prospects. Besides investing in a dependable, targeted source of data, the design and structure of your message is critical.

The CiTDB has evolved our offerings to include email creative consultation, message copywriting and graphic design to help customers quickly execute "best practices" marketing campaigns for maximum impact. Our Email Creative Services Team, "the one-stop shop," has also partnered up with the newest member of the Harte-Hanks family, PostFuture, to deploy the most sophisticated delivery solutions in the market. With this combined level of expertise, customers can now enjoy optimum delivery and high response open and click-through rates, which ultimately leads to higher sales conversions.