Creating Demand Generation programs for maximum impact
An educational webinar on creating high-impact demand generation programs that produce immediate, actionable results. In this informative session, created specifically for technology marketers, Craig R. Weiss, Director of Demand Generation Solutions for Harte-Hanks Market Intelligence, reviews industry trends and shares program metrics based on actual campaigns conducted for a variety of technology companies in recent months. These insights will enable your organization to evaluate the effectiveness of your current programs and develop strategies for designing programs that deliver highly actionable leads for your sellers for maximum impact on your bottom line.
Uncovering the Hidden Costs of Sales Support: Maintaining Revenue Growth while Cutting Costs An educational webinar on uncovering the hidden costs of sales support in the business-to-business technology market. During the session, Scott Santucci, Senior Analyst at Forrester Research, discusses the challenges facing technology vendors in today’s market as they are struggle to maintain revenue growth while, at the same time, reducing their costs. Then J Davis presents the Harte-Hanks approach to increasing sales productivity using Ci Pipeline, the lead generation service developed specifically for technology sales.
Surviving the Technology Market Slowdown: Proven Tactics for Driving Demand in a Turbulent Market
An educational webinar on surviving the current economic slowdown in demand for business technology products and services through effective demand generation. During the session, Craig Weiss, Director of CiTDB Demand Generation Services, will discuss the challenges facing technology vendors in 2009 and provide valuable insights into techniques for successfully navigating today’s rocky economic waters.
Boosting Sales Productivity for Technology Vendors
An educational webinar on boosting sales productivity for technology product and service providers.During the session, Tino Kokkinos, Managing Director of Harte-Hanks Market Intelligence, discussed the challenges facing technology sellers in today’s market and provided valuable insights into techniques for increasing sales effectiveness to achieve higher revenue growth and return on investment.
Identifying Technology Opportunities using Market Segmentation
An educational webinar on segmenting the business market for technology products and services. During the session, the presenters will discuss the Harte-Hanks proprietary market segmentation methodology based on years of experience in surveying and analyzing the technology market. They will also suggest ways in which technology providers can use information to drive revenue growth and increase market share.
