Nothing is more critical to your success than quick and easy access to market intelligence like the CiTDB. With accessCi.com, you always have access to the most current CiTDB in a Web-based, easy-to-use search and reporting tool.

accessCi provides tremendous flexibility so you gain maximum return from your CiTDB information. With accessCi, you can:

• Target your best prospects using up to 350 installed/planned technology selectors along with geographic, industry, and sizing selectors.
• Create targeted telemarketing lists and direct mail lists.
• Access thousands of technology buying plans immediately after they’re reported.
• View and download full site profiles to arm your sales staff with the most comprehensive view of their prospects prior to the sales call.
• Run hundreds of cross tabs to analyze market size and growth trends.
• Make territory allocations and set quotas based on real numbers.

While accessCi delivers a wide range of applications,  it’s designed to offer a scalable and intuitive interface with the beginner, intermediate and power-user in mind. Also, since we house the database, you don’t need to update your systems or pay for access.

Telemarketing Lists

Knowing the types of technology a company has installed or is planning to buy, allows you to take your marketing campaigns to a whole new level.

The CiTDB goes beyond the basic targeting by industry and size. The CiTDB profiles up to 10 different technology areas at more than 650,000 North American locations–everything from the site’s systems and servers to its communications infrastructure. You can use this information to target your best prospects better and close the sale faster.

Once you’ve identified your target market, you can then select from up to 18 different technology and business contacts to ensure your message is delivered to the right IT decision maker.

When you implement an Integrated Direct Marketing campaign by combining direct mail, telemarketing and/or e-mail marketing from the CiTDB, you’ll see even higher response rates from your overall sales and marketing effort.

Technology Buying Plans (Purchase Alerts)

Imagine how much more your salesforce could sell if they knew exactly when a company decided to make a significant purchase of PCs, servers, enterprise software, LANs, telecom services, and other technology.

With PurchaseAlerts , a premium service available to subscribers of the CiTDB, you specify the technology product or service area you want to track and we alert you immediately via email after an interview participant tells us they plan to make a purchase in that area during our on-going surveys.

Over 60,000 interviews are completed each month to build the CiTDB and during those interviews, we uncover more than 8,000 specific technology buying plans. 

From the email alert, you can link to the PurchaseAlerts portal, where you’ll see more than just a list of contacts. PurchaseAlerts is a robust search engine that allows you to target by installed/planned technology, industry geography, and more. Once you’ve isolated the highest potential buying plans, you can easily create full technology profiles of each company, telemarketing lists, and direct mail files.